The type found in the Juicy Couture logo resembles the textura typeface that was commonly used in Medieval writing. The Middle Ages are known for the production of illuminated manuscripts, which are works of art that were handmade and thought of as beautiful, elegant and decorative. Although they don't make their clothes by hand, perhaps Juicy Couture used the textura typeface to show that their company valued timeless beauty and style in a fashion sense as well. Also, the logo used the same gold color found in the illuminated manuscripts. Gold, back in medieval times, was highly sought after, so maybe the designers of Juicy Couture felt the same way about their line of clothes. I think the choice of type and color works well in showing the company's main concerns: superiority, beauty and style.
10 comments:
I agree that Juicy Couture was definitely trying to get a medieval feeling across with their logo. I sense the sort of romanticism vibe from the logo, which matches a lo of the clothing(which is often pick with hearts on it). I feel that the company is trying to be perceived as royalty with their logo.
I agree the Juicy Couture logo gives off a royal feel it also goes with the Juicy symbol of a crown to give it more high class look.
Wow.. totally agree too, never even thought about it. Whenever you see their ads they have that Marie Antoinette feel to them, which connects well to their logo typography. Whenever I see their ads or logo, I think high class, which is what the Marie Antoinette times were... upscale and people could have whatever they desired.
I think Juicy did a good job capturing the old, classic feel that describes the products they are selling. The style of their logo and symbols compliment each other nicely.
what a great example of a throw back to that time. Not sure if this type relates well to the correct clientel or if the name matches the type, but other than that I kind of like it. or at least enjoy the throw back and relation to that period. the gold color also helps with the emphasis of the time as if it is a gold embossed logo.
I completely agree. Whenever I see the juicy logo I not only think of high-class and expensive, but also a reference to the middle ages and the textura typeface that icequeen talks about!
it really does seem like juicy couture is trying to emulate the medieval time period where class structure and royalty was a very important aspect of who you are. the use of gold also represents royalty and is unique from other stores. i like how juicy really shows who they are, what they are about and the quality of their products through their name only. you see juicy and you know through their fancy type and gold coloring that you are getting a good, high class product.
I agree that Juicy Couture is going for the medieval feel. I think that the elaborate serifs add to the idea of quality which they try to represent in their clothing.
The typeface definitely rings of elegance, beauty, and class. I see this and I think of the old Victorian era, the humongous dresses, the large hair, thick and bright makeup. Back in that era, that was the sign of beauty, importance, and high class, and I can see how this typeface pulls from that. They use it to correspond that same meaning with their products.
The type for this logo definitely resembles the high class look. Even the color gives the illusion of being gold, which of course only royalty would have. I never thought about it having a Marie Antoinette feel, but it totally does, good reference!
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