Tuesday, February 12, 2008

i'm naked

i know i'm late. real late.... but i did it! so....I really enjoy this juice because it's all natural... hence the name of "Naked." the font of the logo is a very soft san serif, which is very basic like the drink. the "antioxidant" font is in a stamp like font with had lots of texture.... again like the drink. the color also relate to the product and by duplicating the drink color. i appreciate the simplicity of the design and layout of the label. it is playful and gets the point across of what the drink actually is and whats in it. 

6 comments:

Sarah Reed said...

This is a fun bottle design that would make me purchase it just for its fun and unique look. Besides the shocking name of the beverage, the bottle catches your eye because of the variety in color (nice pinks, oranges, yellows, greens and blues) and contrasting type. Although almost every line of type is in a different font, it's not too overwhelming because there's a hierarchy within the type size. There's also a playfulness in the type, especially in the "type on a path" placed on top of the fruit, which I am happy to finally be able to create on Illustrator! :)

I'd Rather Be Baking said...

I love the type they used at the bottom where it says antioxidant, etc. The only thing I might consider changing is to simplify the bottle a little. Maybe take away some of the graphic. That way the message of naked would come across more vividly. On the other hand they did a good job of getting that organic vibe across.

pollypocket said...

I JUST BOUGHT THAT JUICE TODAY!!! yummy in my tummy. Anyways, the bottle's design is just as wonderful as the product it contains. I enjoy everything from its type hierarchy (1st Naked, 2nd Antioxidant, 3rd Mighty Mango), to how its color scheme matches well with the juice inside!

Bethany said...

Fist off, what a great name for a drink. It's obviously very catchy for obvious reasons, but it's also and honest description of the drink. Then going along with that, the design helps support this concept. It's appears to be very bare by being so simply and all most obvious is design. The typeface has no serifs but still feels soft which is nice because a lot of times when a typeface is sans serif it can have a hard feeling and this does not.

MerBEAR said...

I agree the name does catch your eye. I like the design used to. I might of made it simpler my self just because there are alot of different fonts used.

Ebee said...

I like that the catchyness of the name and colors seem to fit so well together. it is well designed and has some great elements to it