Monday, February 25, 2008

Blackletter's comeback...in Mexican graffiti!


Even though this typeface called Blackletter was associated with Nazi propaganda, it's making a comeback in all types of markets in order to bring an "edgy vibe" to the type.  Here it's used in Mexican graffiti, which is interesting considering the fact that I used Juicy Couture as an earlier example with Blackletter as its choice of typeface.  In this case, I think this typeface shows the diversity and vivacity of Mexican culture.  I tend to find that Mexican culture uses lots of bright colors too in their art, so this artistic design obviously captures the heart of the culture.  It's also interesting that such a typeface can act differently in certain contexts...this meaning of expressing Mexican culture is entirely different from Nazi and Juicy Couture's meanings..

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