I found this in the January 21, 2008 issue of Sports Illustrated. I really enjoyed how they made the advertisement look like a letter from an old-school typewriter. The background looks worn and a little dirty, and some of the words are smudged and faded, which help make the letter look more realistic. Also, this typewriter style makes the ad more personal. Even though it isn't handwritten, it seems more intimate than an email or a typed letter from the computer. The way they used the typewriter feel works well in this ad.
Monday, February 4, 2008
I found this in the January 21, 2008 issue of Sports Illustrated. I really enjoyed how they made the advertisement look like a letter from an old-school typewriter. The background looks worn and a little dirty, and some of the words are smudged and faded, which help make the letter look more realistic. Also, this typewriter style makes the ad more personal. Even though it isn't handwritten, it seems more intimate than an email or a typed letter from the computer. The way they used the typewriter feel works well in this ad.
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5 comments:
i really appreciate the old style of the piece, this is almost like a letter on the machine but then has really nice components that are more modern. there is a good relation of time in the piece, the old and the new , the print and the digital i guess.
i really like this old-fashioned letter feel to this piece. It makes it more personal and it grabs your attention a lot better. I also love the attention to detail by making it look old and worn out.
i feel like this ad comes from an 80's or late 70's magazine. i like all the use of white space and the simplicity of it. in the magazines today, i would defiantly notice this one due to the openness of it and the contrast it would have with all the other ads full of colors and designs.
I like the idea of using such modern technologies to recreate output of past technologies --ie the typewriter. I feel the line spacing ads greatly to the personalized letter feel.
I really enjoy the old typewriter style font, mixed with the design/format of a letter. Mixing that with the fact that this is for an "End world hunger" type ad, it gives the ad a more personal feel. I dont think the viewer would have felt more "connected" to the ad, had it been in a different font. It really grabs the viewer.
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