I chose the 'Shell' gas station as it seemed to refer to the early painting of the "Birth of Venus." While it doesn't refer to type as much, there is still a visual representation of the image through the present day type. Keeping it simple the idea is subtle and not as obvious to those that aren't aware of art history. However, I believe there is a subconscious that feels a familiarity with Shell and by having that familiarity, the audience would be more prone to use it. In the original painting and style of the time, the type represents the simple and clear idea.
Monday, February 4, 2008
"Birt of Venus"
I chose the 'Shell' gas station as it seemed to refer to the early painting of the "Birth of Venus." While it doesn't refer to type as much, there is still a visual representation of the image through the present day type. Keeping it simple the idea is subtle and not as obvious to those that aren't aware of art history. However, I believe there is a subconscious that feels a familiarity with Shell and by having that familiarity, the audience would be more prone to use it. In the original painting and style of the time, the type represents the simple and clear idea.
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4 comments:
yeb yeb, you might want to check your sources. Shells in oceans, rivers, lakes, beaches, etc. have been around quite a bit longer than Botticelli's Birth of Venus! It's pretty much of a stretch to even contemplate that the Swiss influenced Helvetica font used as the Shell logo harkens back to a Renaissance master. Pat
I think that Shell did a nice job making their identity known to the public; whenever you are on the road and see the red and yellow colors together at a distance, you know it's a Shell gas station. Here's yet another example of Helvetica!! I think the linear aspect of the type goes nicely with the border around the shell image and the other linear aspects of the company's identity.
I think that there is definitely more of relation to the explosion of helvetica in the 60 after it came out in 1957 than the relation to the 'birth of venus.' i think i just wanted to connect the type to something a little different. but now after stepping back and taking a different look at it I definitely think there is more of an inspiration here of the time period of the 60s with the helvetica look than the other. and also with the catching, vibrant colors.
Shell does a nice job with the simplicity of its Helvetica typeface, along with the simplicity of the logo of a shell, mixed with the vibrant red and yellow colors. The logo definitely stands out among the rest of the gas stations. It's very recognizable!
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