I have hated the verizon logo for a while now. I think there is too much going on, they always say that are making progress but what does the z and the weird check mark have to do with that. I also think the colors are not fitting they are kind of do intense i think. I just feel like the design could have been pushed farther then just adding a check mark and making the z extend and fade out.
Tuesday, February 19, 2008
annoying
I have hated the verizon logo for a while now. I think there is too much going on, they always say that are making progress but what does the z and the weird check mark have to do with that. I also think the colors are not fitting they are kind of do intense i think. I just feel like the design could have been pushed farther then just adding a check mark and making the z extend and fade out.
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6 comments:
Very true. Why isn't there a substitution instead of the stacked V and check mark? The spot red on the Z seems not purposeful.
I feel like this is one of those designs where they put it there because they can. Everything about it just doesn't seem purposeful at all. Nothing in their slogan or commercials says anything about the z or the check mark really. Although, if you really want to stretch it, you could say that the gradient in the z represents motion, and therefore could be there incorporation of their "making progress/going somewhere" logo..but like I said, that's pushing it.
I'll never forget how Bill Galyean talked about how Verizon's logo was so poorly designed. He made hand gestures imitating the checkmark and asked the class what we thought it meant. No one could come up with a legitimate explanation for their design. I still can't come up with an idea!
I don't really get the use of red in the verizon logo or the extended "Z." However, I always thought that the red check mark looking thing was supposed to represent a V for verizon. Either way it looks stupid and has no point.
this is one of those designs that you've seen in forever that you just recognize it immediately for what it is, but when you really break it down, you have to ask, what were they thinking? none of it is really purposeful and has you wondering what they were trying to convery originally. or maybe they were just going for something flashy and as 'chirpjerp' said they did it just because they can. It's definitely a dissapointment when you look closer.
I totally agree, there is no purpose behind what they decided to do. The colors are too bold, the emphasizes on the check mark and z have no purpose behind them. I guess chirpjerp could be correct about the gradation, but if that's what they were going for they should have pushed the idea a little bit further.
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