I found this ad in a print magazine and I really liked it. I like how simple the ad is and how the focus is on the type. My favorite part about it is that the title and the body copy start before the paper that is being held up and end afterward. It is hard to se in the picture. But I think that having the type not constrained to the paper shape that is on the page which draws the viewer in and makes them want to read it.
1 comment:
I like the simplicity of the type used here. The clean lines of the type fits the title "use greener paper." It's surprising the designer didn't use any color to illustrate "green." But maybe that is what's so surprising about this piece.
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