I was looking around at different things, and I noticed a "dark spot" on the bottom left corner of a thermostat. I went in for a closer look and was surprised to see this logo. So many times, the logos for different fixtures like this are just plain logos, nothing fancy. But, this was aligned and had a design to it. I really enjoy the repetition of the letter "o" in the two words. Its reminiscent of the idea of changing controls, which a thermostat does. The temperature gets changed up and down, and this design mimics that idea. I thought it was done well.
9 comments:
I also admire this logo for its simplicity and sophistication. I like how the letters on the top line are aligned with the letters on the bottom (the vertical strokes L and H; the J and R). Of course, Helvetica is always a good choice for a modern appliance, and the repeated O's are a nice way to reflect the appliance's purpose.
Until I read your comments I didn't realize how the design shared such a strong relationship with the company's appliance. VERY COOL! I think it was a smart decision to use the second "O" in Controls to match up with the second "O" in Johnson, instead of the first "O". It would not have been as dynamic as a logo, and this way both words are emphasized.
I appreciate how this mimics an actual thermostat. It isn't 100% identical, but a thermostat is a spiraled coil of sensitive metal. It expands and contracts with the temperature. the repetition of the O's is almost symbolic of that as well.
the o's kind of remind me of an a/c pipe vent thing that the air goes through...i dont know the "technical name". The design has a lot of motion and i think the use of a thin, sans serif font was the way to go because any of those elements would of been too distracting and it would of taken away from the movement of the o's.
This logo is really simple and classy. However, I do appreciate that their solution was well thought out. Every letter is spaced and aligned with a purpose. I also think that for such a product, it was a good idea to use a modern legible font.
I like the clean lines of the typeface this company used. The replicated "o's" didn't really make sense to me at first.. but then again when I think of "control" I think of having many options... like on a thermostat.. so this company did a good job of doing this.
I think this definitely counts as unexpected for two reasons. one, as you stated it was probably very tiny and doesn't stand out or try and grab your attention right off, and two, the design is a little bit more intricate than you would guess it would be. I enjoy the crisp blue and white colors and the clean lines of the sans serif, and there's a part of me that enjoys the playfulness between the two words with the connecting "O's" but then there's also a part of me that thinks it's a little much and I don't know if it's necessary.
I really like the imitation as well. The letter spacing was done very well and it flows nicely.
I also enjoy the simplicity of this logo. It is very clear and precise and yet it still interprets what the product is in a unique way. It has a really neat effect, the way that it looks like it's fading from O to O.
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