If I was not a Graphic Design major i would not pay attention to so many things that i see now.  When we were driving to Galveston for our cruise i found it hard to sleep because i just kept starring at all of the bill boards and logos.  One thing i notice the most is the Volvo logo because this is what i drive.  Sometimes all caps logos dont work out that well but i think this one is very nice and especially love the blue they use.  It is classy and unique and very simple like there mission Volvo for life.