I believe the body copy in this article is working extremely well. There is not too much type on the page and it is separated into two columns. The beautiful drop-cap R gives the viewer a good starting point. My favorite thing is how the body type interacts with the title, "Spice Girl" which is in the center of the article. Not only does it make the viewer want to read the copy around it, but it is also not first in the hierarchy, which is incredibly unique.
Monday, March 31, 2008
Nice Body (copy) Rachel Ray
I believe the body copy in this article is working extremely well. There is not too much type on the page and it is separated into two columns. The beautiful drop-cap R gives the viewer a good starting point. My favorite thing is how the body type interacts with the title, "Spice Girl" which is in the center of the article. Not only does it make the viewer want to read the copy around it, but it is also not first in the hierarchy, which is incredibly unique.
Use Greener Paper

I found this ad in a print magazine and I really liked it. I like how simple the ad is and how the focus is on the type. My favorite part about it is that the title and the body copy start before the paper that is being held up and end afterward. It is hard to se in the picture. But I think that having the type not constrained to the paper shape that is on the page which draws the viewer in and makes them want to read it.
Nascar Type
I found this article in a magazine. I thought it was a very intresting way to handle the body type. I really like how they use imagary to give the effect that the car did a doughnut on the type. It makes the type illegable in spots but they arent really trying to get you to read that part its more for effect.
The body copy works well in this editorial spread. The decision not to justify the body copy, but leave a soft rag was very successful. Although, I feel like they could have tried to get an even softer rag. The large bold drop cap is a nice contrast to the very thin san serif typography used for the headline. The entire editorial spread has a nice sense of hierarchy. The W jumps out first, which leads your eye into the body copy. The large space at the top before the headline makes that second in the hierarchy. I am glad that they kept the spread simple, and did not over complicate it with multiple colors, but left it black and white with a touch of green.
The designer has a plan, too...a clever one!

This editorial spread that I found in a magazine caught my eye quickly because of the clever layout. Although the body type isn't the strongest element in the layout, I still feel that it dynamically interacts with the title of the article and the author's name because of the way it takes the negative space of the black "O". To make the body type even stronger, I think it could have looked cool to have the type enclose the entire black "O" just like the black "O" is enclosing the title. I think this would be interesting because of the contrasting interaction going on with the ragged edges of the body type (imperfect) and the perfectly delineated line of the "O". In addition, I really enjoy the meaning behind the layout: containing the title plays off the idea of having a concept or plan. I also like how the author's name is tied into the name of the article by using the black "O" in his name to interact with the title. Overall, this designer has a good plan, too!
Welcome. Lets hang.
i used this from a design magazine for my computer graphics sketchbook. one thing that i really like about it was their choice of how they showed the body copy. i think the use of a flat image that is slightly off centered on the page helps grab the viewers eye and helps keep it new and different. i know whenever i see an editors note, i turn the page, but the fun look of the page acctually made me stop and read it. the color scheme and other images help add the contrast of the main message. having welcome in a larger, white type also helps bring your eye in because it has the most contrast throughout the page.
Friday, March 28, 2008
COPY IN AN EDITORIAL SPREAR
Seek and find an example in which type works well in the body copy of an editorial spread.
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