something i never looked at was and only realized today when we watched the movie helvetica was the staples sign at the staples stores. I always looked at the sign and never realized the " L" had a form of a staple...It seems so simple but i had never seen the staple. It is a pretty good design, very subtle , it really blends in with the name. it reminds me of the Fedex logo on which a lot of times people fail to see the arrow. It was a very good idea to deform the letter and not necessarily make it into a staple.
Monday, January 28, 2008
an example of interpretive type which is used in commercial signage
something i never looked at was and only realized today when we watched the movie helvetica was the staples sign at the staples stores. I always looked at the sign and never realized the " L" had a form of a staple...It seems so simple but i had never seen the staple. It is a pretty good design, very subtle , it really blends in with the name. it reminds me of the Fedex logo on which a lot of times people fail to see the arrow. It was a very good idea to deform the letter and not necessarily make it into a staple.
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Note to ThePortuguian: D'Megs already used Staples for her post this week!
Staples has a very simple subtle effect with the L. It makes the companies name have a more modern approach with the L being a stapler. More catchy and effective than their competitor office depot.
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