I found this in ComArts Design Annual 48. The article uncovers the rough life of horse racers, and explains how a little mud on the face is the least of a jockey's worries. I enjoyed the striking contrast between "Hell" and the rest of the text. I also think it is interesting that even though the word appears messy and dirty you can still easily see the typeface Helvetica through it. Another thing that impressed me with this layout was how the splashing mud from the word "Hell" trails off onto the next page, where it corresponds well with the image.
Tuesday, January 29, 2008
I found this in ComArts Design Annual 48. The article uncovers the rough life of horse racers, and explains how a little mud on the face is the least of a jockey's worries. I enjoyed the striking contrast between "Hell" and the rest of the text. I also think it is interesting that even though the word appears messy and dirty you can still easily see the typeface Helvetica through it. Another thing that impressed me with this layout was how the splashing mud from the word "Hell" trails off onto the next page, where it corresponds well with the image.
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8 comments:
the first time i read it..i read it all the way across thinking that the face of the jockey was supposed to be an "o" spelling hello. i was kind of like...um hello? muddy much?
but then looking further, i enjoy the movement of the letters with the mud..i just wish it wouldnt lead me to the face instead of the rest of the statement.
Even though when you think of the word "hell", you think of fire, the use of a muddy text helps convey the article's important message. I actually thought the word was intended to look like it was on fire instead of being made up of mud, but I realized otherwise when I read Polly's response. I think the designer did a good job making the mud imitate flames, and I also appreciate the large contrast in scale; the word "hell" has an intense meaning as a word itself, so such a large size further shows the intensity of a horse jockey's experience!
I think its so great how they incorporated the type and photo together by splattering the mud not only all over the type, but also continue it onto the next page on the man's face. It is also interesting how the designer made hell look literal, but making the mud look as if it were fire.
just in this copy of the type there is a lot of definition and value which makes it appear as though the mud is right there on the page. without going 3-D it has become very interactive with it's viewers, and as we all know when type becomes interactive people are going to not only spot it but stay on it a moment longer. which is what we always want. very interesting and playful
that was a fun playful type, i like how you said that you can still see the helvetica on the type and its almost like a layer on top of it . the type is very textural, but i did get confused with the idea of hell and fire and not associated with mud...and then it leads to a men who by assumption i think is evil.
i would have to agree with "the portuguian" with this one. while it is representative to the word "hell" i don't think it corresponds as well with the idea of dirt and mud. it actually makes me think of fiery hell and then i see the mans face and it actually has a little bit of a smirk to it, so i got totally confused.
When I first saw this I thought it looked like blood stains... but then I was like "oh the coloration must be off." I really liked how the word "hell" was illustrated using mud. When someone thinks of the word "hell," they are usually drawn to the image of a firery pit. But this time the designer put a spin on it.
i really appreciate the type and the treatment that it has over it. i enjoy how the mud spreads over to the image to make the eye flow easier from the type to the picture. the mud almost looks like i could touch it which creates a fun aspect to it.
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